Essays about: "sensory marketing"

Showing result 1 - 5 of 49 essays containing the words sensory marketing.


    University essay from KTH/Ljusdesign

    Author : Despoina Myronidi; [2021]
    Keywords : newborns; feeling of presence; infant behaviours; social design; feeling safe; reactive light; pulsing light; sound and light; sensors and controls; programming light;

    Abstract : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. READ MORE

  2. 2. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  3. 3. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet; Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maxime Lindholm; Sofia Svensson; [2021]
    Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

    Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE

  4. 4. Aroma components of long ripened cheese and their origin, variation and contribution to flavour : with focus on propionic acid

    University essay from SLU/Department of Molecular Sciences

    Author : Sandra Carlsson; [2021]
    Keywords : cheese ripening; aroma components; volatile compounds; metabolism of lactose; lactate and citrate; ; proteolysis; lipolysis; propionic acid bacteria; sensory evaluation;

    Abstract : Flavour compounds in cheese are formed by metabolism of residual lactose, lactate and citrate, proteolysis and lipolysis through the activity of e.g., starter bacteria. Generally identified aroma components in cheese are fatty acids, esters, alcohols, ketones, lactones, aldehydes, and sulphur compounds. READ MORE

  5. 5. Searching for a sensory vocabulary for Swedish vegetables : an exploratory study of the flavour and aroma characteristics of carrot, cabbage and onion

    University essay from SLU/Department of Plant Protection Biology

    Author : Jenny Arnér; [2021]
    Keywords : sensory; flavour; quality; vegetable; descriptive; analysis; QDA; vocabulary; marketing; carrot; cabbage; onion; horticulture;

    Abstract : Flavour is an important aspect in the consumption of fruits and vegetables. However, the current regulatory context within EU for the quality of fruit and vegetables involve standards that lay primary emphasis on visual properties but limited focus on flavour and nutrition. READ MORE