Essays about: "Marketing Intangibles"
Showing result 1 - 5 of 6 essays containing the words Marketing Intangibles.
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1. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME
University essay from Umeå universitet/FöretagsekonomiAbstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE
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2. Complementarity between ICT and Intangible Capital
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : Major technological innovations, including ICT, often affect productivity with a long lag. One suggested explanation for this is that such technological innovations require intangible co-investments in for example business processes and human capital before being fully productive. READ MORE
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3. Brand equity and corporate responsibility : a review of brand valuation methods
University essay from SLU/Dept. of EconomicsAbstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE
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4. Business Restructurings : Transfer Pricing Aspects from a Distributor's Perspective - When Should Shifted Profit Potential be Remunerated?
University essay from Högskolan i Jönköping; IHH, RättsvetenskapAbstract : The OECD Guidelines stipulates that a business restructuring resulting in shifted profit potential not automatically implies that compensation should be paid between the restructuring parties. This thesis examines when shifted profit potential should be remunerated from the perspective of the fictive Swedish distributor Enterprise A which is facing a business restructuring. READ MORE
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5. The Global Effect of the Glaxo Case : The Increase of Transfer Pricing Conflicts between the OECD and the US
University essay from IHH, RättsvetenskapAbstract : This master’s thesis compares the OECD transfer pricing recommendations with the transfer pricing rules of the US. The main focus is the ethical pharmaceutical industry and intangible property, in particular marketing intangibles. READ MORE
