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Found 2 essays matching the above criteria.

1. 1. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

3. 2. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE