Essays about: "Markus Lagerstedt"

Found 1 essay containing the words Markus Lagerstedt.

  1. 1. Branding for startup companies in Sweden : A study on startups brand building

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Markus Lagerstedt; Athanasios Mademlis; [2017]
    Keywords : branding; startups; branding activities; brand equity; entrepreneur;

    Abstract : Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. READ MORE