Essays about: "Mathias Nyhues"

Found 1 essay containing the words Mathias Nyhues.

  1. 1. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Nyhues; [2018-07-03]
    Keywords : Market Intelligence; Market Orientation; Market Knowledge; Customer Data;

    Abstract : An enterprise´s market intelligence involves its knowledge about its customers, competitors, and the future market developments. The constitution of market intelligence is crucial for the enterprise in a variety of perspectives. READ MORE