Essays about: "Mathilde Vaddé"

Found 1 essay containing the words Mathilde Vaddé.

  1. 1. Branded smart phone applications: an efficient marketing strategy?

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Mathilde Vaddé; [2012]
    Keywords : smart phone applications; gamification; marketing; customer engagement;

    Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE