Essays about: "Mental Accounting Theory"
Found 1 essay containing the words Mental Accounting Theory.
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1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE
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