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1. 1. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Michael Wagner; [2020]
   Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

   Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE