Essays about: "Michal Pietz"

Found 2 essays containing the words Michal Pietz.

1. 1. Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anton Olofsson; Michal Pietz; [2009]
   Keywords : Mobile Marketing; Acceptance; Consumer; Youths; Permission; Incentives; Trust; Attitudes; Risk;

   Abstract : The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. READ MORE

3. 2. Driving advertising into mobile mediums : Study of consumer attitudes towards mobile advertising and of factors affecting on them

   University essay from Handelshögskolan vid Umeå universitet

   Author : Michal Pietz; Lauri Storbacka; [2007]
   Keywords : Conusmer; Attitudes; Mobile Phone; Advertising;

   Abstract : The high penetration rate of mobile phones along with the recent technological development has created a whole new marketing medium named mobile advertising filled with possibilities for the advertisers. Earlier studies have although indicated the success of this new advertising channel to depend on user acceptance of receiving mobile ads. READ MORE