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1. 1. CSR determinants of consumers' purchase of organic food : A cross-cultural comparison between China and Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohamad Khair Jandali Rifai; Yong Wang; [2019]
   Keywords : Corporate social responsibility; Organic food; Attitude; Purchase; Individualism;

   Abstract : The purpose of this thesis is to describe the determinants of corporate social responsibility (CSR) that are: community support, diversity, employee support, environment, overseas operations, and product, on consumers’attitude towards purchasing of Organic food brands with Individualism as a moderator. It obtains a quantitative method by the deductive approach. READ MORE