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1. 1. Born Globals and their Strategic Behaviour : - A case study of small and medium sized companies in a global business environment

   University essay from Ekonomihögskolan, ELNU

   Author : Nadine Harmsen; Manuela Wurm; [2012]
   Keywords : Born Globals; Strategy; Internationalization Process; Speed; Key drivers; Entry Mode; Entry Node; Market Selection; Home Market;

   Abstract : A lot of research has been done concerning the internationalization process of companies. However, researchers have identified a new type of firm that is leapfrogging and is operating internationally right after inception. These companies are Born Globals. READ MORE