Born Globals and their Strategic Behaviour : - A case study of small and medium sized companies in a global business environment
Abstract: A lot of research has been done concerning the internationalization process of companies. However, researchers have identified a new type of firm that is leapfrogging and is operating internationally right after inception. These companies are Born Globals. We are interested in this trend and the purpose of this research is to understand the strategic behaviour of Born Globals. Therefore, we have done qualitative research on these companies and we will focus on their pre-internationalization steps, their key drivers and their relation to the home market. We have found three case companies, who have helped us in our understandings and we have made several conclusions, regarding their strategic behaviour.
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