Essays about: "Nicolas Philipp Kalmer"

Found 1 essay containing the words Nicolas Philipp Kalmer.

  1. 1. Self-disclosure on Facebook : Social Network Site privacy and personal information disclosure of Germans and Norwegians - A cross-cultural comparison

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rakel Schultheiss; Nicolas Philipp Kalmer; [2018]
    Keywords : Social Network Sites; Facebook; targeted advertising; personal information disclosure; privacy concerns; privacy paradox; Hofstede’s masculinity; cross-cultural comparison;

    Abstract : Social Network Site (SNS) users’ disclosed personal information is beneficial for marketers, as targeted advertising can be provided accordingly. This study identifies the three privacy concepts of concerns, attitudes and intentions, along with culture (i.e. Hofstede’s masculinity) to be key drivers of users’ self-disclosure on SNSs. READ MORE