Essays about: "Hofstede’s masculinity"

Showing result 1 - 5 of 10 essays containing the words Hofstede’s masculinity.

1. 1. Intercultural (mis)communication in Swedish Workplaces from the Perspective of Brazilian Employees

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Ana Paula Viera de Carvalho; [2023-08-10]
   Keywords : Intercultural Communication; Politeness Strategies; Brazilian Employees; Swedish Workplaces; Power Distance; Masculinity Femininity.;

   Abstract : This study explores politeness and linguistic strategies in intercultural workplace communication in Sweden from the perspective of Brazilian white-collar employees. Employing Brown and Levinson's (1987) politeness framework and Hofstede's (2001; 2011) dimensions of Power Distance and Masculinity/Femininity. READ MORE

3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

4. 3. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Yusha Zhang; Klavdija Zalar; [2020]
   Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

   Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE

5. 4. Consumers' perceptions of social media advertisements : a cross-cultural comparison among Sweden, India, and Japan.

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Johan Wiberg; Joakim Månsson; [2019]
   Keywords : Attitudes; advertisement; imagery; national culture; perception; social media;

   Abstract : The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. READ MORE

6. 5. A study on the influence of cultural differences on the behavior of software engineers/managers between Chinese and Scandinavians.

   University essay from

   Author : Tianran Wang; Shengjie Wang; [2019]
   Keywords : Software engineering; Cultural Differences; Behavioral Differences; Scandinavians; Chinese;

   Abstract : Abstract Background: In the context of increasing globalization, more and more software engineers/managers work in foreign companies, and they are exposed to the culture of different countries. According to Hofstede's five cultural dimensions, culture can be divided into Individualism and Collectivism, Power Distance, Masculinity, Uncertainty avoidance, and Long-term orientation and short-term orientation. READ MORE