Essays about: "Olga Tytarenko"

Found 2 essays containing the words Olga Tytarenko.

1. 1. The significance of participation as a marketing tool

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Josephine Ohrelius; Olga Tytarenko; [2010]
   Keywords : history marketing mix model; interaction; participation; marketing tool;

   Abstract : The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that have contributed with their views on the issue. READ MORE

3. 2. To buy and what to buy? : the study of consumer behaviour on the Internet

   University essay from Avdelningen för Företagsekonomi

   Author : Tatjana Kozlova; Olga Tytarenko; [2009]
   Keywords : Consumer buying process; behaviour online; Camtasia; think-aloud; protocol analysis;

   Abstract : The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. READ MORE