Essays about: "Camtasia"

Found 1 essay containing the word Camtasia.

  1. 1. To buy and what to buy? : the study of consumer behaviour on the Internet

    University essay from Avdelningen för Företagsekonomi

    Author : Tatjana Kozlova; Olga Tytarenko; [2009]
    Keywords : Consumer buying process; behaviour online; Camtasia; think-aloud; protocol analysis;

    Abstract : The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. READ MORE