Essays about: "Olle Falkenäng"

Found 2 essays containing the words Olle Falkenäng.

  1. 1. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Garcin; Olle Falkenäng; [2014]
    Keywords : Relationship Marketing; Brand Relationship Quality; BRQ; Fournier; Access-based consumption; Ownership-based consumption; Carpool; Car Brands; Ford; Skoda; Volkswagen; Toyota;

    Abstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE

  3. 2. Exploring the Concepts which Constitute the Perception of Trustworthiness in Virtual Sponsored Communities

    University essay from Företagsekonomiska institutionen

    Author : Xiaohang Chen; Olle Falkenäng; [2012]
    Keywords : Concepts of trust-building; Internet forums; Relationship marketing; Perception of trustworthiness; Virtual sponsored communities; World of Warcraft;

    Abstract : The development of virtual sponsored communities has created great possibilities for people and companies to interact on shared platforms. To create interaction in the community, it is essential to create the perception of trustworthiness of the community. READ MORE