Essays about: "Perception of trustworthiness"

Showing result 1 - 5 of 40 essays containing the words Perception of trustworthiness.

  1. 1. User experience of the login flow in Duo : A study of user perception of trust, reliability and communicated soft values in user interface design of a login f low

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Josephine Kvarnberg; [2023]
    Keywords : user experience; user interface; login; soft values; användarupplevelse; användargränssnitt; inlogg; mjuka värden;

    Abstract : User interface design should provide meaningful and relevant experiences to the user. Users have different expectations on quality factors in services of different domains of usage. READ MORE

  3. 2. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  4. 3. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  5. 4. Perceived credibility of the organic and sponsored links in the search engine listings : Factors affecting the internet users' perception of the links

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Amelia Hilmersson; [2023]
    Keywords : Perceived credibility; source credibility; organic links; sponsored links; search engine marketing;

    Abstract : People choose to spend a large amount of their time on the internet these days, which has led to an increase in search engine marketing. It is a form of online marketing that displays the ads as organic and sponsored links and is considered less intrusive by internet users. READ MORE

  6. 5. Transcranial magnetic stimulation induced blindsight : A systematic review

    University essay from Högskolan i Skövde/Institutionen för biovetenskap

    Author : Simon Redlund; Ellen Carlsson; [2023]
    Keywords : Blindsight; TMS; transcranial magnetic stimulation; visual cortex; unconscious;

    Abstract : Blindsight is a phenomenon in which patients suffering damage to the primary visual cortex (V1) perceive themselves as blind, but nonetheless seem to have some residual capacity to distinguish between visual stimuli better than chance. Blindsight can be divided into two subtypes: blindsight type I and blindsight type II. READ MORE