Essays about: "Petter Schultz"

Found 1 essay containing the words Petter Schultz.

  1. 1. How is a Cement company working with marketing within the construction industry? : A case study on an ambitious cement company

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Jing Li; Petter Schultz; [2010]
    Keywords : ;

    Abstract : The object of this thesis is to provide some ideas as to whether it is possible for a company to create value for every segment within the construction industry. The motivation of the thesis is to shed some light on an area, which gets very little attention in marketing literature, which is the B2B commodity industry. READ MORE