Essays about: "Philip Gilchrist"

Found 1 essay containing the words Philip Gilchrist.

  1. 1. Relationship Marketing in the FMCG : The Forgotten Consumer

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Philip Gilchrist; [2015]
    Keywords : ;

    Abstract : Many producers in the FMCG experience immense pressure from strong retailers and hard discounters. One solution proposed by academics is through engaging in Relationship Marketing with the end consumer to create a strong pull-effect and loyalty to the brand. READ MORE