Essays about: "Philip Lundell"

Found 1 essay containing the words Philip Lundell.

  1. 1. Performance, A Product of Planning? : Strategic Planning and its Implications among Swedish Manufacturing SMEs

    University essay from Institutionen för marknadsföring (MF)

    Author : Johan Bergström; Mikael Tran; Philip Lundell; [2013]
    Keywords : Environment Hostility; Organizational Structure; Strategic Planning; Strategic Posture; Subjective Performance; Manufacturing SME;

    Abstract : The subject of strategy and strategic planning is widely discussed among researchers, where some scholars argue for a high level of strategic planning (Gavetti, et al. 2005) others suggests a more flexible strategic plan (Mintzberg, 1973). This has created a great diffusion for both researchers and business managers. READ MORE