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1. 1. “I am kind of reminded of my mother when I see this image” : A qualitative study within the field of political communication and the phenomenon of personalisation.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013); Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

   Author : Emma Norberg; [2022]
   Keywords : Instagram; Personalisation; Political Communication; Political Impression Management; Self Construction; Instagram; Personalisering; Politisk Kommunikation; Politisk Intrycksstyrning; Framställning;

   Abstract : Social media has changed how political communication is distributed (Häussler, 2021) and has led to party leaders’ using the platforms to create an image of themselves as ordinary individuals (Bărbieru, 2020). Ahead of the 2022 election, social media is expected to play a more prominent role, with it being the source of choice for first-time voters (Internetstiftelsen, 2022). READ MORE