Essays about: "Publishing industry"

Showing result 26 - 30 of 40 essays containing the words Publishing industry.

  1. 26. Transparency in Global Value Chains : A Case Study on How Swedish Firms in Global Value Chains Perceive Their Level of Transparency

    University essay from KTH/Entreprenörskap och Innovation

    Author : Josefin Öhrn Lundin; [2015]
    Keywords : DiVA; Publishing; student theses;

    Abstract : This thesis is a qualitative case study on how Swedish companies operating in global valuechains percieve their level of transparency concerning social- and environmental aspects, andhow they manage this work. The thesis contributes to existing literature since it draw attentionto the role of transparency concerning social- and environmental aspects and study howcompanies operating in global value chains actually perceive their level of transparency. READ MORE

  3. 27. WHO READS DIGITAL MAGAZINES : A QUANTITATIVE STUDY INTO UNDERSTANDING READERS’ MOTIVATIONS FOR AND ATTITUDES TOWARDS DIGITAL MAGAZINES

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Rithy cheatana; [2014]
    Keywords : ;

    Abstract : The introduction of the Internet and digitalization has posed a lot of challenges for news publishing industry, so as for magazine publishers. Due to rapid development of technology, most of magazine publishers are compelled to not only transform their print products into digital format, but also to exclusively create digital content and put it up on their websites and/or on other platforms and electronic devices. READ MORE

  4. 28. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

    University essay from Umeå universitet/Företagsekonomi

    Author : Anders Reje; Elena Dreger; [2014]
    Keywords : Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

    Abstract : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. READ MORE

  5. 29. Hard Muscle, Slim Body : A Systemic Functional Analysis of the Covers of Men’s and Women’s Fitness Magazines

    University essay from Stockholms universitet/Engelska institutionen

    Author : Pernilla Jansson; [2014]
    Keywords : multimodality; magazine covers; systemic functional linguistics; visual grammar; social semiotics; health and fitness;

    Abstract : Magazine covers are multimodal texts designed to draw the attention of potential readers. Health and fitness magazines, in particular, make up a large portion of the publishing industry, and previous research has pointed to their influence on readers’ perceptions of health and fitness. READ MORE

  6. 30. Adding Peer-to-Peer Functionality to a Commercial Media Publishing Software

    University essay from Institutionen för informationsteknologi

    Author : Yiping Huang; [2014]
    Keywords : ;

    Abstract : Media distribution and publishing has been an emerging market in the IT industry for several years. There are a number of media distribution software programs in current marketplaces. However, few developers have developed this type of software with peer-to-peer file sharing functionality. READ MORE