Essays about: "Ranjana Salgado Catindig"

Found 1 essay containing the words Ranjana Salgado Catindig.

  1. 1. The Role of Emotions in Small Business Purchasing : a quantitative study on purchasing processes and emotions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ranjana Salgado Catindig; Zoltan Kis; [2017]
    Keywords : Small Business; B2B; Emotion; Purchasing; Quantitative;

    Abstract : Background: When a company tries to sell either products or services, it is important to consider the decision criteria on the purchasing side. Most often, there will be personal, emotional reasons that guide the purchaser’s preference in chosing suppliers, coexisting with the rational reasoning. READ MORE