Essays about: "Rebecca Frölander"
Found 1 essay containing the words Rebecca Frölander.
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1. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE
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