Essays about: "Rebecca Pannula"

Found 1 essay containing the words Rebecca Pannula.

  1. 1. Under the influence : A quantitative study about social media influencers different attributes effect on online purchase intent.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Linn Nordström; Rebecca Pannula; [2020]
    Keywords : Influencer marketing; Social media influencers; Influencer attributes; Online purchase intent;

    Abstract : Research Questions: How does influencer marketing affect online purchase intent?  How do social media influencers’ trustworthiness, expertise and attractiveness affect online purchase intent?   Purpose: The purpose of this study is to investigate the relationship between online purchase intent and social media influencers, as well as how their attributes affect this relationship.  Method: This empirical study consists of a quantitative online survey with 476 respondents. READ MORE