Essays about: "Rebecca Pannula"
Found 1 essay containing the words Rebecca Pannula.
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1. Under the influence : A quantitative study about social media influencers different attributes effect on online purchase intent.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Questions: How does influencer marketing affect online purchase intent? How do social media influencers’ trustworthiness, expertise and attractiveness affect online purchase intent? Purpose: The purpose of this study is to investigate the relationship between online purchase intent and social media influencers, as well as how their attributes affect this relationship. Method: This empirical study consists of a quantitative online survey with 476 respondents. READ MORE
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