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Found 2 essays matching the above criteria.

1. 1. Case TV4: IS MARTIN TIMELL TV4’S OWN HARVEY WEINSTEIN? How to save your brand’s reputation in a crisis associated with a social movement

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Höjgård Hansen; Monika Kubiak; Elvira Zetterberg; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Monika Kubiak; Elvira Zetterberg; Rebecka Höjgård; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE