Essays about: "Return policy leniency"
Found 3 essays containing the words Return policy leniency.
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1. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE
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2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers
University essay from Göteborgs universitet/Graduate SchoolAbstract : Problem discussion and objective: Clothing product returns have become a real challenge in today's world as more consumers are experiencing online shopping, replacing the traditional physical shopping experience. In order to deal with this challenge, online retailers are in great need to take advantage of their reverse flow using efficient return management strategies. READ MORE
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3. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. READ MORE
