Essays about: "Ruiqi Liu"

Found 1 essay containing the words Ruiqi Liu.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE