Essays about: "Ryan Patromo Molo"

Found 1 essay containing the words Ryan Patromo Molo.

  1. 1. Green Marketing : Student’s perceptions and preferences in the University of Gavle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Ryan Patromo Molo; Justin Carre; [2015]
    Keywords : Green Marketing; Green Awareness; Green Behaviour; Green Products; Purchase Behaviour; Gavle.;

    Abstract : Aim: The aim of this study is to determine the factors that may influence the purchasing behaviour of the students of the University of Gavle with regards to green products. This study aims to answer the question if the following factors such as: gender of the students, price of the green product, level of green awareness and the green behaviour of the students and whether they have a significant difference with the purchasing behaviour of the students. READ MORE