Essays about: "Samuel Norrby"

Found 1 essay containing the words Samuel Norrby.

  1. 1. At your service! A case study on servitization in manufacturing from a dual business model perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Samuel Norrby; Carina Wagner; [2022]
    Keywords : Servitization; Product-service system; Business model innovation; Ambidexterity;

    Abstract : The research on servitization of manufacturers has recently gained new traction as firms increasingly offer combinations of products and services empowered by digital means. As these firms expand their offerings to sell integrated product-services alongside their traditional commerce, they are confronted with having to juggle dual business models. READ MORE