Essays about: "Servitization"

Showing result 1 - 5 of 46 essays containing the word Servitization.

  1. 1. EXPANDING THE CONCEPT OF DIGITAL COMPETENCE A Case Study on How Digital Competence is Portrayed in a Company Transforming to Digital Service Orientation

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Patricija Ilin; Tomi Mustikka; [2019-08-08]
    Keywords : digital competence; digital servitization; digital transformation; manufacturing; digital talent; industry 4.0;

    Abstract : Digitalisation requires new ways for businesses to innovate in order to meet contemporarycustomer needs. Manufacturers are adopting digital servicebasedbusiness models to enhancecompetitive advantage. To address these challenges companies have to identify, attract anddevelop digital competence. READ MORE

  3. 2. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  4. 3. DEVELOPING ORGANIZATIONAL DYNAMIC CAPABILITIES IN PROJECT-BASED INTEGRATED SOLUTION : A Study of Servitization in Chinese Water Treatment Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Hong Xiang Shao; [2019]
    Keywords : Performance; Dynamic Capabilities; Micro-foundations; Mechanisms; Project-based integrated solution; Project Manager; Service Providers; Service Co-creators;

    Abstract : Manufacturing firms seeking to create and extend competitive advantage are striving to include more services into their offerings. Meanwhile, there are research gaps such as how frontline service providers influence organizational dynamic capabilities and how organizational dynamic capabilities can be developed in servitization need to be systematically studied and explicitly explained. READ MORE

  5. 4. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE

  6. 5. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE