Essays about: "Sandra Sixl"

Found 1 essay containing the words Sandra Sixl.

  1. 1. Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sandra Sixl; [2021]
    Keywords : Online behavioral targeting; privacy concerns; consumer engagement; advertising avoidance; sponsored ads;

    Abstract : Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. READ MORE