Essays about: "sponsored ads"

Showing result 1 - 5 of 7 essays containing the words sponsored ads.

  1. 1. Perceived credibility of the organic and sponsored links in the search engine listings : Factors affecting the internet users' perception of the links

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Amelia Hilmersson; [2023]
    Keywords : Perceived credibility; source credibility; organic links; sponsored links; search engine marketing;

    Abstract : People choose to spend a large amount of their time on the internet these days, which has led to an increase in search engine marketing. It is a form of online marketing that displays the ads as organic and sponsored links and is considered less intrusive by internet users. READ MORE

  3. 2. Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sandra Sixl; [2021]
    Keywords : Online behavioral targeting; privacy concerns; consumer engagement; advertising avoidance; sponsored ads;

    Abstract : Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. READ MORE

  4. 3. Facebook Eavesdropping Through the Microphone for Marketing Purpose

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Zerina Tulek; Louise Arnell; [2019]
    Keywords : Eavesdrop; microphone; advertisement; privacy.;

    Abstract : Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. READ MORE

  5. 4. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Therese Gremlin; Vlada Rusakova; [2019]
    Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE

  6. 5. Tracking and Serving Geolocated Ads, Load Balancing, and Scaling of Server Resources

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Markus Hansson; [2018]
    Keywords : Load Balancing; Server Scaling; Ads; Advertisement; Geolocation; Amazon Web Service; AWS; ECS; ELB; Docker; Container; Server; Statistics;

    Abstract : This thesis explores the creation of a scaling, containerized, advertisement server that will be used by Gold Town Games AB to better integrate ads into their application(s). The server is built as a Docker image that will be used to create server instances on AWS Elastic Container Service for automatic scaling and server resource configuration. READ MORE