Essays about: "Sara Blomberg"

Found 1 essay containing the words Sara Blomberg.

  1. 1. A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption

    University essay from Företagsekonomi

    Author : Sara Blomberg; Maria Busck; [2013]
    Keywords : Fair Trade consumption; Fair Trade; Fairtrade; ethical consumerism; qualitative content analysis; Facebook communication;

    Abstract : The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. READ MORE