Essays about: "Small and Medium-enterprises SMEs"

Showing result 1 - 5 of 85 essays containing the words Small and Medium-enterprises SMEs.

  1. 1. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  2. 2. The influence of leadership on employee commitment to small and medium enterprises

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Marie S. N Goe; Priscilla Martey; [2020]
    Keywords : Job satisfaction; Motivation; Employee commitment; Leadership in SMEs;

    Abstract : .... READ MORE

  3. 3. Determinants of success on Crowdfunding in Europe. : Evidence from Kickstarter Platform

    University essay from Jönköping University/IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE); Jönköping University/IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE)

    Author : Ernestina Aba Afful; Sabahat Nasim; [2020]
    Keywords : Funding Gap; SMEs; Crowdfunding; Investment Crowdfunding;

    Abstract : Crowdfunding has become an alternative source of funding for small medium enterprises (SMEs) due to inadequate or lack of finance at its start-up. There has been lot of analysis by scholars pertaining the determinants of crowdfunding success and the objective of this theory is to pinpoint the factors of a successful crowdfunding project based on the most analyzed determinants by prior researchers (technology-based projects, social media and entertainment-based projects, other projects (such as food, publishing, arts), visual features (such as pictures, comments, updates, videos,etc), as well as investors contribution. READ MORE

  4. 4. A Framework to Incorporate Industry 4.0 into SME to Enhance Resource Planning

    University essay from Mälardalens högskola/Innovation och produktrealisering

    Author : Sathvik Ganta; [2020]
    Keywords : Small and medium Enterprises SME ; Resource planning; Material requirements planning MRP ; Manufacturing resource planning MRP II ; Enterprise resource planning ERP ; Industry 4.0; Internet of Things IoT ; Cloud computing.;

    Abstract : Small and Medium-sized Enterprises (SMEs) have grown steadily in recent years.  SMEs generate 59.7 % of value-added and 65.5 % of employment in the ‘non-financial business economy’ in Sweden. READ MORE

  5. 5. Understanding employees’ perceptions towards advancing the Sustainable Development Goals (SDGs) in an organizational context - A study of Small and Medium Enterprise (SME) employees in Cape Town, South Africa

    University essay from Malmö universitet/Kultur och samhälle

    Author : Chinomnso Onwunta; Berend Casper; [2020]
    Keywords : Employees; Sustainable Development Goals SDGs ; Organizations; Small and Medium Enterprises SMEs ; and Sustainability; Employees; Sustainable Development Goals SDGs ; Organizations; Small and Medium Enterprises SMEs ; and Sustainability;

    Abstract : Since the introduction of the Sustainable Development Goals (SDGs) in 2015, by the United Nations, several academic works have mainly sought to understand how larger organizations and governmental agencies are working towards advancing these goals. However, there is limited research on how Small and Medium Enterprises (SMEs) are working towards these goals, especially in developing countries such as South Africa. READ MORE