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1. Sponsorship Relationships: A Qualitative Case Study of Identifying Success Factors in Sponsorship Relationships
University essay from Ekonomihögskolan, ELNUAbstract : Background: Sponsoring is a marketing and communication tool that has had a major growth over the last two decades. Sponsoring is one of the fastest expanding ways for companies to communicate with their target audience. Despite this, there has been a lack of awareness considering the sponsorship relationships and how they evolved. READ MORE
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