Essays about: "Strategic green marketing"

Showing result 6 - 10 of 12 essays containing the words Strategic green marketing.

1. 6. Social Media and Green Marketing Strategies: An exploratory study of selected leading companies

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Paulina Aguilera; [2013]
   Keywords : social media strategies; green marketing; sustainability; corporate sustaianability; strategic corporate social responsibility; sustainable consumption; Earth and Environmental Sciences;

   Abstract : Social media has become the most popular communication channel. Large amounts of information flows are being exchanged between users. The information shared on social media is seen as more reliable than the information found on traditional media. Companies have already incorporated social media as one of their communication channels. READ MORE

3. 7. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Noamesi Adinyra; Elliot Gligui; [2011]
   Keywords : STRATEGIC MARKETING; BUSINESS INTELLIGENCE; SOCIAL RESPONSIBLE MARKETING; SUCCESS FACTORS LEADING TO MARKET PENETRATION;

   Abstract : Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. READ MORE

4. 8. Build it green : To create entry barriers with green marketing

   University essay from Ekonomihögskolan, ELNU

   Author : Emma Johansson; [2011]
   Keywords : Entry barriers; environmental commitment; green entry barriers; green marketing; strategic barriers to entry; structural barriers to entry; sustainability;

   Abstract : Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. READ MORE

5. 9. Strategy for the Reverse Supply Chain : Applicability of the Lean and the Agile Concepts

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Laura Daugnoraite; Kestutis Slaitas; [2010]
   Keywords : Reverse supply chain; Strategy; Lean; Agile; Leagile; Reverse supply chain processes;

   Abstract : The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. READ MORE

6. 10. Collaborative materials management : A comparison of competitive and collaborative approaches to materials management in SCM

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Farzad Khaki Boukani; Soundous Boufaim; [2010]
   Keywords : Materials Management; SCM; collaboration; competition;

   Abstract : Supply Chain Management (SCM) presents the new paradigm in strategic and operational business management for the 21st century. By offering a cooperative and integrated model of the value-creation process in a cross-organizational perspective, it also places new challenges on business management methods and instruments used, in theory as in practice. READ MORE