Essays about: "TV advertising - thesis"
Showing result 1 - 5 of 25 essays containing the words TV advertising - thesis.
-
1. Surviving as an artist in the era of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE
-
2. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE
-
3. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE
-
4. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE
-
5. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE