Essays about: "Taboo advertising"

Found 2 essays containing the words Taboo advertising.

1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Yiyun Zhu; [2022]
   Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

3. 2. Taboo advertising - Response to taboo in advertising - A study of the influence of age and gender

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jonathan Schnaider; David Härnsäter; [2015]
   Keywords : Taboo advertising; age; gender;

   Abstract : Problem: Consumer characteristics have proved to be important influencers in how advertisements are perceived among consumers. Researchers have started to investigate if this assumption is valuable also in special and uncommon marketing strategies. A new field of research regarding advertising is the study of taboo themes. READ MORE