Essays about: "The concept of customer value and value"

Showing result 1 - 5 of 212 essays containing the words The concept of customer value and value.

1. 1. Defining customer value in disruptive business models

   University essay from Göteborgs universitet/Graduate School

   Author : Antonia Welzel; [2023-07-20]
   Keywords : customer value; disruptive innovation; subscription-based car ownership;

   Abstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE

3. 2. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

4. 3. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

5. 4. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

   University essay from Lunds universitet/Produktionsekonomi

   Author : Philips Pham; [2023]
   Keywords : Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

   Abstract : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. READ MORE

6. 5. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Kajsa Ivarsson; Eric Seing; [2023]
   Keywords : ;

   Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE