Essays about: "Utku Goc"

Found 1 essay containing the words Utku Goc.

  1. 1. Business Model Transformation in a Biotechnology Company

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sylvie Tschentscher; Utku Goc; [2013]
    Keywords : business model change transformation; organizational learning; business model portfolio; leadership; organizational growth; risk control; Business and Economics;

    Abstract : Business models (BMs) aim to create value for both customer and organizations (Johnson, et al., 2008). However, many organizations over focus on their existing business model(s) and they fail to transform their BM’s to exploit further opportunities and to adapt them to the changing dynamics of the market (Govindarajan & Trimble, 2011). READ MORE