Essays about: "William O Riordan"
Found 1 essay containing the words William O Riordan.
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1. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. READ MORE
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