Essays about: "William O Riordan"

Found 1 essay containing the words William O Riordan.

  1. 1. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
    Keywords : Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

    Abstract : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. READ MORE