Essays about: "Xin Shen"
Found 2 essays containing the words Xin Shen.
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1. Motivation to participate in Ant Forest
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : As the largest third-party payment platform in China, Alipay has joined the team of making the world greener with the embedded cute mini APP--Ant Forest. Why are so many Alipay users willing to plant trees through Ant Forest? What are the motivations that affect their continued planting for months or even years? Based on the previous literature, we outlined a new framework to investigate the motivation in Ant Forest. READ MORE
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2. How to increase revenue in Free-to-Play mobile games
University essay from KTH/Industriell ManagementAbstract : The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. However, the fact that less than 5% of players are paying is still a big problem for developers. READ MORE