Essays about: "Zencha Lily Nkempu"

Found 1 essay containing the words Zencha Lily Nkempu.

  1. 1. COMMUNICATION IN IMAGE BUILDING IN THE EXPERIENCE INDUSTRY - CASE STUDY: STAR BOWLING PLANET AB

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Zencha Lily Nkempu; [2010-10-05]
    Keywords : Experience industry; image building; communication; Ordinary companies;

    Abstract : The Experience industry is a relatively new word given to the new trend of living that has developed whereby, many more people in the world have begun shifting their expenditure to goods and activities that they can derive memorable experiences and pleasure from. Being a very new industry, with the word „Experience industry‟, first mentioned in 1990 not much has been done in relation to the functioning and especially image building in this industry. READ MORE