Essays about: "advantages of branding to manufacturer"
Found 1 essay containing the words advantages of branding to manufacturer.
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1. Private label in the supermarket industry : a case study of ICA
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Private label in the supermarket industry: a case study of ICA. Level: Final thesis for a Bachelor Degree in Business Administration Author: Zhing Mo, Yulan Qu Supervisor: Dr. Aihie Osarenkhoe Date: 2010 – May Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE
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