Essays about: "advantages of branding to manufacturer"

Found 1 essay containing the words advantages of branding to manufacturer.

  1. 1. Private label in the supermarket industry : a case study of ICA

    University essay from Avdelningen för ekonomi

    Author : Yulan Qu; Zhibing Mo; [2011]
    Keywords : private label; brand image; brand awareness; brand loyalty;

    Abstract : ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE