Essays about: "Zhibing Mo"

Found 2 essays containing the words Zhibing Mo.

1. 1. Private label in the supermarket industry : a case study of ICA

   University essay from Avdelningen för ekonomi

   Author : Yulan Qu; Zhibing Mo; [2011]
   Keywords : private label; brand image; brand awareness; brand loyalty;

   Abstract : ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE

3. 2. Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience

   University essay from Ekonomihögskolan, ELNU

   Author : Thorsten Schmitz; Ai Xu; Zhibing Mo; [2011]
   Keywords : customer involvement; experience co-creation; experience; e-commerce; innovation community;

   Abstract : Topic: Co-creation of experience Research gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. READ MORE