Essays about: "advertising slogans"

Found 2 essays containing the words advertising slogans.

  1. 1. Metaphors in Food Advertising Slogans

    University essay from Enheten för lärarutbildning

    Author : Chennan Yu; [2009]
    Keywords : metaphor; advertising;

    Abstract : .... READ MORE

  3. 2. Trademark protections of slogans in theory and practice - a comparison between Sweden, the European Union and the United States

    University essay from Lunds universitet/Juridiska institutionen

    Author : My Norrby; [2004]
    Keywords : Immaterialrätt; Law and Political Science;

    Abstract : The trademark term has grown and evolved with time. Promoting phrases, i.e. slogans, are one type of mark that may be protected through trademark law. READ MORE