Essays about: "alcohol market international marketing"

Found 1 essay containing the words alcohol market international marketing.

  1. 1. Spanish Wine in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Gorka Insagurbe; Jorge Castillo; [2007]
    Keywords : Spanish Wine; Consumer behavior; Competitive Strategies; Sweden;

    Abstract : ABSTRACT The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. READ MORE