Essays about: "uncertainty avoidance"

Showing result 1 - 5 of 48 essays containing the words uncertainty avoidance.

  1. 1. What affects your shopping? : The impacts of values on Swedish tomato consumption

    University essay from Högskolan i Jönköping/HLK, Globala studier; Högskolan i Jönköping/HLK, Globala studier

    Author : Johan Johannesson; Clara van den Bos; [2018]
    Keywords : Tomatoes; values; sustainable consumption; Hofstede; Trompenaars; consumers; Swedish; Sweden;

    Abstract : The purpose of this quantitative study was to examine what values influence Swedish consumers when purchasing tomatoes. Previous research show that there are many factors and attributes that consumers choose from. READ MORE

  2. 2. Culture Matters : Analysis of Culture in Sweden and Finland and Its Influence on Innovation and Job Performance

    University essay from Karlstads universitet

    Author : Neshe Tuna; [2018]
    Keywords : culture; Hofstede; innovation; job performance; cultural dimensions; R D; kultur; Hofstede; innovation; job prestation; kulturella dimensioner; R D;

    Abstract : The present paper aimed to study the culture in Sweden and Finland, by analyzing two research centers of one multinational organization in each location. Hofstede’s cultural framework was used as a benchmark for the research. Further, the study investigated the significant impact that culture has on innovation and job performance. READ MORE

  3. 3. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  4. 4. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

  5. 5. Dependent Agents after BEPS : Especially with regard to commissionaire arrangements

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Gustav Einar; [2017]
    Keywords : ;

    Abstract : The OECD estimates that every year between 100 and 240 billion US dollars of tax revenue is lost due to domestic tax base erosion and profit shifting resulting from the business practices used by multinational enterprises. In 2013, the BEPS Action Plan, encompassing 15 different actions, was sanctioned in response. READ MORE